Marketing can be difficult. With the fast pace of the digital age, things are changing all the time, making it hard for marketers to keep up. Of course, mistakes are inevitable here and there — but some are entirely avoidable.
With the rise of the Internet and social media, consumers don’t rely on companies to tell them what they need to know. Now, they’re empowered to find information for themselves, share opinions with a global audience and make their own decisions.
If you think a vinyl banner is a mundane marketing method, think again. Banners can offer your business great brand recognition and can be used to expose products or services to your target audience. Some call it one of the most effective – and most affordable – marketing tactics.
Promotional products can be the most effective part of your marketing efforts, but only if they’re based on a strategic campaign, not the other way around. Far too often, companies select and distribute promotional products without considering how they’ll fit into a broader campaign.
What you wear to work matters – and not just to you. Studies show that office dress code not only impacts employees, but can also affect customer relationships and brand perception.
The holiday season is the perfect time to say thanks to all the clients and customers who have supported you over the past year. With a quality gift, you can create valuable opportunities for future sales.
As the end of the year approaches, it’s the perfect opportunity to let your dedicated employees know how much they’re appreciated. But finding a gift that’s actually meaningful is an annual headache for many bosses.
Promotional products are one of the most effective tools in your company’s marketing strategy, but like any other element, they must be carefully planned and executed for maximum impact. Even small glitches have the ability to derail an entire campaign.
Your logo is one of the most important parts of your brand. It forms the public’s first impression of your company, speaks volumes about your business and becomes the face of your brand. Needless to say, it’s important to design it well – but that can be easier said than done.
Promotional products are one of the most effective ways to attract sales and build a strong brand. But there’s no one-size-fits-all solution; what works for one type of business won’t necessarily work for another. To find an approach that works, it’s critical to know your audience and find creative ways to appeal to them. Use this guide, geared towards three popular industries, to help you design a compelling promotional campaign.