You’ve made a sale – congratulations! Now comes the hard part: earning your customer’s loyalty. Like it or not, a single sale won’t do much for your business. But if your customer becomes a loyal follower, you’ve captured a lifetime of value.
A trade show is a big investment for a business… as well as a big risk. Your company will literally be compared side-by-side with your competition.
So how can you stay focused and make sure your investment pays off? You make it about the customer.
For clients focused solely on numbers and results, it can be hard to explain the impact of words and images on their promotional products. But great design is critical to getting traction with any marketing campaign.
Say it with us: “Traditional marketing is not dead!”
While digital marketing is a great way to get your message out to potential customers, there are still tried and true marketing methods to help your business gain exposure and guide customers in your direction.
Greenville-based Proforma Business Impact, a promotional products, printing and digital publishing provider, is proud to announce the Klokwerks/Proforma Deep Orange Fellowship. The two-year, $30,000 commitment to Deep Orange 6 and 7 will support one graduate student at Clemson University’s International Center for Automotive Research. READ MORE