Promotional products are one of the most effective tools in your company’s marketing strategy, but like any other element, they must be carefully planned and executed for maximum impact. Even small glitches have the ability to derail an entire campaign.
Your logo is one of the most important parts of your brand. It forms the public’s first impression of your company, speaks volumes about your business and becomes the face of your brand. Needless to say, it’s important to design it well – but that can be easier said than done.
Promotional products are one of the most effective ways to attract sales and build a strong brand. But there’s no one-size-fits-all solution; what works for one type of business won’t necessarily work for another. To find an approach that works, it’s critical to know your audience and find creative ways to appeal to them. Use this guide, geared towards three popular industries, to help you design a compelling promotional campaign.
You’ve made a sale – congratulations! Now comes the hard part: earning your customer’s loyalty. Like it or not, a single sale won’t do much for your business. But if your customer becomes a loyal follower, you’ve captured a lifetime of value.
A trade show is a big investment for a business… as well as a big risk. Your company will literally be compared side-by-side with your competition.
So how can you stay focused and make sure your investment pays off? You make it about the customer.
For clients focused solely on numbers and results, it can be hard to explain the impact of words and images on their promotional products. But great design is critical to getting traction with any marketing campaign.
Say it with us: “Traditional marketing is not dead!”
While digital marketing is a great way to get your message out to potential customers, there are still tried and true marketing methods to help your business gain exposure and guide customers in your direction.
Greenville-based Proforma Business Impact, a promotional products, printing and digital publishing provider, is proud to announce the Klokwerks/Proforma Deep Orange Fellowship. The two-year, $30,000 commitment to Deep Orange 6 and 7 will support one graduate student at Clemson University’s International Center for Automotive Research. READ MORE