Promotional products are one of the most effective tools in your company’s marketing strategy, but like any other element, they must be carefully planned and executed for maximum impact. Even small glitches have the ability to derail an entire campaign.
Here are 4 common promotional product mistakes, and how you can avoid making them yourself:
1) Failure to proofread
Proofreading may seem obvious, but typos are printed far too often. One misplaced letter has the potential to cost you money you didn’t need to spend. It’s also embarrassing for your company.
No matter how many words you print on your product, be sure to check it and have at least one other
person check it as well. And then check it again.
2) Wrong demographic
It’s essential to consider your audience before creating a promotional product. This includes both your company’s base demographic, and the audience who’ll be receiving your products.
If your business caters to professional executives, an inflatable toy won’t be your most effective choice. Similarly, if you are at a football game, offering tablet portfolios may not be very effective.
Take the time to match up your products with the event audience and your target market, and you’ll be able to deliver more effective results.
3) Designing a campaign based around a product
t’s never a good idea to start with a promotional product and build a campaign around it. Instead, design your campaign around key marketing objectives and choose promotional products that will support those goals.
If you choose the product first, you may end up with a poorly designed, ineffective campaign that doesn’t help you reach your goals.
4) Skimping on quality
Sure, those plastic key rings cost less than a premium polo, but which one is more effective in the long run?
Low-quality promotional products have their purpose but may not be the best choice to achieve your goals. In the end, a durable, quality product is more likely to reflect well on your organization and offer greater long-term payoffs than a cheap gadget.
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If you’re looking to take your promotional products to the next level, contact Proforma Business Impact at 888-230-1448 or check out our online catalog.
