Market Your Small Business This Summer

It’s finally summer time – the season that brings the community outdoors for local festivals, baseball games and neighborhood events. But as relaxing as these events can be, they aren’t just fun and games. They’re also a prime opportunity to grow your business.

 As a small business owner, these seasonal events allow you to not only invest in your community but also make valuable contacts and bring in new business.

According to a 2013 Cone Communications/Echo Global CSR Study, 94% of people are more likely to trust a company that engages in corporate social responsibility. Another 93% say they become a more loyal customer. With a philanthropic focus this summer, you can build higher brand recognition and reputation within your community, while making a difference.

Here are some summer opportunities to consider:

Local Festivals
Many towns host outdoor festivals in the summer. These are a great way to get to know your neighbors in a relaxed setting. Consider sponsoring a festival, volunteering to help or just taking part in the festivities on behalf of your business. The community will appreciate your support, and you’ll build a bridge that could lead to future business opportunities.

Baseball Leagues
With every crack of the bat, you’ll be supporting young athletes in your town and promoting your business at the same time. Putting your money toward a local youth organization is a great way to demonstrate community support and inspire positive feelings.

If you have the opportunity to take it a step farther, consider partnering with a minor or community league team in your town to sponsor a game or special event. It’s a great way to contribute to your community and put your company on the map – all in the name of fun.

Summer Camp
Do you know of great summer camps in your city or town? Become a backer of kids in your community. You’ll make a lifelong investment in children’s lives and support a community youth organization that you believe in – a win-win!

Host an Event
For a powerful impact, consider partnering with others to host a fun summer event for local businesses. It could be a barbecue, block party or mixer at a favorite restaurant. Whether you go large or small, local professionals will appreciate your efforts. In addition, you’ll gain exposure, great networking opportunities and community goodwill.

Supporting Worthy Organizations
For programs and services that benefit charitable causes and bring people together this summer, Proforma Business Impact is your go-to source. Whether you need printing, marketing, promotional items or apparel, we’ll help you spread the word. Call us at 888-230-1448.

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