4 Keys to a Great Logo Design

Your logo is one of the most important parts of your brand. It forms the public’s first impression of your company, speaks volumes about your business and becomes the face of your brand. Needless to say, it’s important to design it well – but that can be easier said than done.

Fortunately, there’s no secret to designing a great logo. With a few basic rules, you’ll be well on your way.

Your logo should tell your story
It’s important to design a logo that accurately reflects your company – not just a random symbol. It should make sense and be meaningful to those who see it. Always resist the urge to copy another logo – even in a small way. You want your logo to uniquely reflect YOU, not another business.

Your logo should be clean, scalable and balanced
A complicated logo is confusing and difficult to recognize. Keep your design sleek and simple, and make sure that it looks good in all sizes, from very small to large. And make sure the design is well balanced, symmetrical and pleasing to the eye.

Your logo should look good in black and white
Often, logos are designed for vivid color, and this is a good thing. But before you add color, make sure that the logo looks good in black and white. If not, it won’t look good in color, either. Also, black and white printing is much more cost-effective than color. You’ll want the flexibility to be able to print it both ways.

Your logo should be a design you love
The ultimate litmus test for a great logo is simple: Do you love it? If you’re not impressed with the design from the beginning, you’re not going to like it more as time goes on. It’s worth the extra effort and time to be sure you have a logo you love. It’s going to be with you a long time.

Accelerate Your Brand
At Proforma Business Impact we love our clients and what we do for them. For branding and logo development or solutions-driven graphic communications, call us at 888-230-1448.

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