Finding the Right Promotional Campaign for Your Business

Promotional products are one of the most effective ways to attract sales and build a strong brand. But there’s no one-size-fits-all solution; what works for one type of business won’t necessarily work for another. To find an approach that works, it’s critical to know your audience and find creative ways to appeal to them. Use this guide, geared towards three popular industries, to help you design a compelling promotional campaign.

Manufacturing
Because manufacturing occurs mostly behind the scenes, promotional products are critical to attract attention. Offer fun, themed giveaways that will remind potential clients of your business, like hard hat stress balls, rulers or mini tape measures.

To reward your team, celebrate anniversaries or completed jobs with gifts they’ll use often, such as durable jackets, caps or work tools. These products will encourage them to carry brand awareness into the community, and more importantly, remind them that they are valued.

Insurance
To gain success in insurance, prospective customers not only need to know who you are, but remember your name when it’s time to call. Frequently used items like key rings, pens and magnets will keep your business’ information close at hand. To attract new business, send specialized gifts such as a key ring for a new home or auto safety kit for a vehicle owner. For a bigger impact, consider sponsoring a 5K or walkathon and handing out logoed water bottles.

Financial
When it comes to finances, your customers want to know you’ll take care of them. Reflect your commitment to client support with carefully selected promotional products that they’ll value and use frequently, such as umbrellas, coffee mugs or desk calendars. For a personal touch, invest in thoughtful gifts appropriate for special occasions: piggy banks to celebrate the birth of a baby, mini basketball hoops for college freshmen or luxury food baskets to celebrate a business achievement.

To raise brand awareness, consider sponsoring local events. Well-placed signage will help guests remember your name. For added impact, give each visitor a fun freebie; water bottles, Frisbees or small sports balls are great, memorable options.

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