A defining purpose is one of the most effective ways to build a competitive brand. Unlike a brand promise, a clear purpose helps both employees and customers understand why you exist and why it matters.
Everyone needs a mentor. We are born imitators; if we don’t purposely find a good leader to imitate, we unconsciously follow those around us. A great mentor not only provides an example to follow, but offers personalized advice and insight you won’t be able to find anywhere else.
Each year, business owners spend hours upon hours writing business plans, only to have them accumulate dust. This pile of paper doesn’t help your company, and it certainly doesn’t help your customers.
Direct mail’s not dead. That may be hard to believe with the headlines touting the latest and greatest technology. Actually, direct mail can be one of the most powerful marketing tools you ever use – even more powerful than digital ads.
Marketing can be difficult. With the fast pace of the digital age, things are changing all the time, making it hard for marketers to keep up. Of course, mistakes are inevitable here and there — but some are entirely avoidable.
With the rise of the Internet and social media, consumers don’t rely on companies to tell them what they need to know. Now, they’re empowered to find information for themselves, share opinions with a global audience and make their own decisions.
If you think a vinyl banner is a mundane marketing method, think again. Banners can offer your business great brand recognition and can be used to expose products or services to your target audience. Some call it one of the most effective – and most affordable – marketing tactics.
Promotional products can be the most effective part of your marketing efforts, but only if they’re based on a strategic campaign, not the other way around. Far too often, companies select and distribute promotional products without considering how they’ll fit into a broader campaign.
What you wear to work matters – and not just to you. Studies show that office dress code not only impacts employees, but can also affect customer relationships and brand perception.
The holiday season is the perfect time to say thanks to all the clients and customers who have supported you over the past year. With a quality gift, you can create valuable opportunities for future sales.